Website SEO
A structured SEO campaign designed to improve visibility, authority, rankings and conversions.
Be the first business they find.
Having a great website doesn't matter if nobody can find it. Our comprehensive SEO strategies ensure your business ranks at the top of Google for the keywords that matter most to your bottom line.
Includes a professionally designed website. Every plan starts with a custom-built, high-converting website. Just a simple £500 setup fee — no massive upfront agency costs.
SEO Campaign Process
The campaign follows a continuous cycle: analyse, research, optimise, build authority, measure performance and improve conversion outcomes.
Website & competitive analysis
Keyword research
Website on-page optimisation
Manual link building
Submissions to trusted sites
Weekly keyword ranking reports
Monthly SEO performance reports
Permanent traffic, leads, income & ROI focus
Month-to-Month Campaign Activities
A 12-month roadmap covering onsite, offsite, analytics, audits and reporting. Onsite, CRO and auditing work complement link building — SEO performance depends on the website being technically sound and optimised.
Research & Foundation
Competition research; keyword research and selection; keyword mapping; URL optimisation; initial link building and weekly reporting.
On-Page Implementation
Meta tag creation and implementation; content optimisation; new landing page where required; schema implementation; continued link building.
Experience & CRO
Mobile optimisation; site speed optimisation; website architecture enhancement; conversion rate optimisation; continued authority building.
Analytics & Tracking
Google Analytics goal setup; Search Console error resolution; hreflang implementation where relevant; continued offsite work.
Performance Analysis
First campaign performance analysis; add/replace keywords based on performance; optimise blog content and Google Business Profile where applicable.
Technical Audit
SEMrush-style audit and web fixes; ongoing link acquisition and reporting.
Authority Audit
Moz-style audit and web fixes; ongoing link acquisition and reporting.
Backlink Audit
Ahrefs-style audit and web fixes; ongoing link acquisition and reporting.
Link Building Push
General link building; free reporting; competitor links; weekly reporting.
Ranking Acceleration
General link building; competitor links; weekly reporting; focus on stronger top-10 and top-3 positions.
Growth Continuation
General link building; competitor links; weekly reporting; continued ranking growth.
Year-End Review
General link building; competitor links; weekly reporting; year-end ranking and campaign review.
The Seven Modules of Your Campaign
Each module builds on the last to create a complete, accountable SEO campaign.
Competition Research
The first stage is to identify the organic competitors that matter most, then compare their search visibility, keyword footprint, authority and ranked content.
Identify long-standing industry competitors, top sites in the sector and organic search competitors.
Review keyword type, relevance, search volume and total ranked keyword footprint.
Compare page authority, domain authority, external link anchor text and external link volume.
Assess relevance, optimisation, schema markup, format and social metrics.
Build a panoramic view of the competitive search landscape and identify realistic opportunities for growth.
Keyword Research
Keyword research combines commercial potential with search behaviour so the campaign targets terms that are relevant, achievable and capable of producing qualified traffic.
Legal and sector considerations.
Keyword data and search demand.
Site content and budget alignment.
Commercial intent and likelihood to convert.
A prioritised final keyword list to guide content, landing pages, optimisation and reporting.
Website Current Health Analysis
We review current onsite and offsite issues that may prevent the website from achieving stronger organic results.
Indexability, crawlability, redirects, broken pages, HTTPS, robots.txt, sitemap and server response issues.
Page loading speed, Core Web Vitals-style performance, mobile usability and user experience.
Duplicate content, thin content, page intent, headings, metadata and internal relevance.
URL structure, internal linking, navigation, canonicalisation, page hierarchy, Analytics, Search Console, conversion events and reporting readiness.
Strong SEO goes beyond placing keywords in HTML: user experience, page speed, bounce behaviour, click-through rate and search intent all matter.
Onsite Optimisation
Leadwave's onsite work focuses on both content and technical implementation.
Site search, brand search, page index review and duplicate-content checks.
Site load time, home-page layout, landing-page quality and call-to-action frequency.
Quality, length, human/goal-focused writing and readability.
Search-friendly URLs, relevant title tags, meta descriptions, internal/outbound links and semantic HTML.
Canonicalisation, image alt tags, crawlability, sitemap generation, speed optimisation, robots.txt, favicon, cache, HTTPS and responsive checks.
Schema markup, Analytics, Search Console and social integrations where relevant.
A technically sound, content-rich website that search engines understand and reward.
Offsite Link Building
Link building is used to increase website authority, relevance and popularity. The emphasis is on relevant placements and a diversified backlink profile.
Contextual links from relevant micro-sites.
Targeted social bookmarking for discovery and indexing.
Article creation and submission to trusted sources.
Direct submissions to accelerate indexing.
Branded portfolio and document-based backlinks.
Relevant citations and directory listings for authority.
Authority building works best as an ongoing process alongside onsite optimisation and content improvements — never low-quality or irrelevant links.
Conversion Rate Optimisation
SEO traffic only creates business value when visitors take meaningful action. Conversion rate optimisation focuses on making pages clearer, more persuasive and easier to use.
Make key journeys simple and predictable.
Use a clear logo and consistent page hierarchy.
Place visible, relevant CTAs at decision points.
Match page content to search intent and user needs.
Use imagery and page elements to direct attention.
Measure enquiries, calls, forms and other conversions; confirm completed actions and use findings to improve landing pages and conversion paths.
The objective is not simply more traffic — it is more qualified traffic that converts.
Setting, Tracking & Reporting
Campaign goals should be agreed at the start so performance can be measured against business outcomes, not rankings alone.
Track movement across priority keyword groups.
Monitor search sessions, landing pages and growth trends.
Track enquiries, forms, calls, purchases or other agreed actions.
Monitor errors and improvements that affect organic performance.
Track backlink growth and quality indicators.
Provide regular keyword and campaign performance reporting.
Transparent, outcome-focused reporting so you always know what your investment is delivering.
SEO Pricing (UK)
Five package levels with keyword, backlink, guest post, CRO and term pricing. Upgrade anytime as your business grows.
Starter
Startups & single-location local businesses.
| Monthly | Keywords | Backlinks | Guest Posts | Gap Analysis | CRO | Yearly | Half-Yearly |
|---|---|---|---|---|---|---|---|
| £374 | 10-12 | 25-30 | - | Quarterly | No | £1,598 | £3,213 |
| £510 | 25-30 | 35-40 | - | Quarterly | No | £1,921 | £3,859 |
Visibility
SEO agencies and local businesses with 2-5 locations.
| Monthly | Keywords | Backlinks | Guest Posts | Gap Analysis | CRO | Yearly | Half-Yearly |
|---|---|---|---|---|---|---|---|
| £765 | 40-50 | 35-40 | 5 | Bi-monthly | Yes | £3,468 | £6,953 |
| £1,156 | 60-80 | 35-40 | 8 | Bi-monthly | Yes | £5,661 | £10,931 |
| £1,411 | 80-100 | 35-40 | 10 | Bi-monthly | Yes | £6,681 | £12,869 |
Performance
Ecommerce and SaaS.
| Monthly | Keywords | Backlinks | Guest Posts | Gap Analysis | CRO | Yearly | Half-Yearly |
|---|---|---|---|---|---|---|---|
| £1,666 | 100-120 | 45-50 | 12 | Monthly | Yes | £7,973 | £15,453 |
| £2,057 | 120-140 | 45-50 | 15 | Monthly | Yes | £10,030 | £19,312 |
| £2,703 | 150-160 | 45-50 | 20 | Monthly | Yes | £13,515 | £25,755 |
Enterprise
Established enterprise clients.
| Monthly | Keywords | Backlinks | Guest Posts | Gap Analysis | CRO | Yearly | Half-Yearly |
|---|---|---|---|---|---|---|---|
| £3,978 | 200 | 60-65 | 30 | Monthly | Yes | £20,604 | £41,208 |
| £5,270 | 200+ | 60-65 | 35 + 2 Edu | Monthly | Yes | £27,030 | £54,077 |
| £6,562 | 300+ | 60-65 | 40 + 3 Edu | Monthly | Yes | £33,473 | £66,963 |
Fortune
Fortune 1000 scale.
| Monthly | Keywords | Backlinks | Guest Posts | Gap Analysis | CRO | Yearly | Half-Yearly |
|---|---|---|---|---|---|---|---|
| £7,854 | 400-500 | 75-80 | 50 + 5 Edu | Monthly | Yes | £38,624 | £77,265 |
| £9,775 | 600-700 | 75-80 | 65 + 5 Edu | Monthly | Yes | £48,926 | £97,869 |
| £11,713 | 800-1000 | 75-80 | 80 + 5 Edu | Monthly | Yes | £57,953 | £115,906 |
Package positioning: Starter — startups and single-location local businesses; Visibility — SEO agencies and local businesses with 2-5 locations; Performance — ecommerce and SaaS; Enterprise — established enterprise clients; Fortune — Fortune 1000 scale.
A Complete Website & Hosting Solution Included
This plan isn't just about reviews — it's a full digital foundation. Every plan includes a professionally designed, custom-built website hosted on our premium infrastructure.
Custom Website Design
A bespoke, mobile-responsive website tailored to your brand, designed to convert visitors into paying customers.
Premium Cloud Hosting
Fast, secure, and reliable hosting with SSL certificates, daily backups, and 99.9% uptime guaranteed — all managed for you.
Free CRM Included
A powerful customer relationship management tool is provided completely free of charge, so you can manage leads and clients with ease.
Ongoing Maintenance
We handle all updates, security patches, and content changes. Your website stays fresh and functional without you lifting a finger.
Review Widget Integration
Your latest 5-star Google reviews stream directly onto your website, building instant trust and social proof with every visitor.
Just £500 Setup Fee
No massive upfront agency costs. A simple one-time setup fee covers the design and launch of your new professional website.
Which Package Includes Website SEO?
See how Website SEO fits into our full range of plans. Upgrade anytime as your business grows.
Website Hosting + Reputation Management Plan
Website SEO is not included in this package.
View PlanWebsite Hosting + Reputation + Automation Plan
Website SEO is not included in this package.
View PlanWebsite Hosting + Reputation + Automation + SEO + MILA AI Plan
Website SEO is included in this package.
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